Las Vegas Search Engine Optimization (SEO)
Let our team of Las Vegas Search Engine Optimization (SEO) experts develop & execute a plan to improve your Search Ranking.
Search Engine Optimization, deals with the way that search engines find and categorize your website. Search Engines are basically large catalog databases that sort and store information and provide results based on what terms people search for. Online search and now mobile and tablet searches are incredible ways for people to find your business and buy your products and services.
Las Vegas Search Engine Optimization (SEO) is a strategy to build long-term value for your website and, in turn, your business. While quick results can be seen on low traffic/low competition keywords, higher traffic/higher competition keywords that can really drive traffic and business requires more patience. If you are simply looking for a quick 3-month bump in traffic, going the route of Search Advertising Solutions, or some other type of quick-hit online marketing may be your best bet. If you want to set your website up for sustained success over time, however, nothing beats a good Search Engine Optimization Plan. As long as you’re willing to be patient while the fundamentals are put in place and the groundwork is laid, SEO, when implemented effectively, is worth it, and it will pay off. SEO requires a serious commitment of time, resources and a solid online marketing plan from the beginning, otherwise it doesn’t make much sense.
We build all our websites with SEO in mind and practice, meaning that our code, design, images, content and architecture is designed for optimal SEO. In order for a website to live up to it’s potential, a certain amount of maintenance and management is necessary. For those proactive businesses that want to keep their sites fresh and relevant, we offer SEO services.
Before you start your Las Vegas Search Engine Optimization (SEO) program you need to know where your website is in the Search Rankings. We start with a comprehensive analysis of your site content. We then devise a strategic SEO plan based on our analysis and the customer base that you want to reach. This report and strategic session are part of every SEO package.
Here’s what you get in the report
Total organic traffic per month
Newly ranked organic terms (last 30 days)
Keywords that overlap in your SEO & PPC
Top Organic Competitors
Competitors’ Successful Keywords
Our SEO Team
We Have Dedicated SEO Experts
One of our dedicated SEO specialist will conference with you every month at a specified time, to set strategy, develop links, optimize your site & review your analytics reports.
Website Updates, Content Fixes & Content Repair
Your SEO account specialist will edit code and content on your website so search engines can find and read your site. We also update social media sites with specific content to build momentum.
External Link Building
Your Las Vegas Search Engine Optimization (SEO) expert will build relevant external links to your site so search engines can find it and rank your website as a credible site
Results & Reporting
We provide easy to read monthly Las Vegas Search Engine Optimization (SEO) reports for our SEO clients.
SEO Costs Las Vegas
So, what should you expect to pay? Here’s a range of the costs according to specific payment models.
Monthly retainer: $750-5,000 per month.
Within this range, the amount that a client pays depends on the size of their business and the extent of services provided by the agency. On the lower end of this spectrum are a limited range of SEO services. On the upper range are businesses with greater needs. Most businesses pay between $2,500 and $5,000 for a monthly retainer.
Contract services at fixed prices: price variable.
Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000).
Project-based pricing: price variable.
Since there are a variety of projects, there is a wide range of prices. Most projects cost from $1,000 to $30,000.
Hourly consulting rate: $100-300/hr. depending on the scope and scale of work.
Things You Should Be Suspicious of
Any discussion of SEO agencies and pricing isn’t complete without a few warnings. To help you guard against indiscriminate SEO agencies with unethical business practices, read this.
Be suspicious of the following promises:
SEO firms generally can’t provide guarantees due to the constantly changing nature of the industry.
Instant results. True, some SEO tactics can get “instant results” by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
#1 spot on Google.
If an agency promises you the number one spot on Google, it sounds great. Hopefully, you’ll be able to get it. However, it’s not something that a firm can promise to hand over to you.
Costs lower than $750/month. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock bottom prices or “unbelievable deals.”
Shady link building services. Link building is a crucial part of SEO. You can’t have a highly-ranked site without inbound links. But there’s a dark side of link building. Link trust is gaining importance to appear high in the rankings. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services. You may even wish to ask them where they may be able to gain links for a business in your industry.
Things to Keep in Mind
As you begin shopping for SEO agencies and making your decision, be mindful of the following points:
SEO takes time.
A monthly retainer is best. Think of SEO as a long-term investment. Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. The real value of SEO efforts are, generally, not realized in the first month(s) of the effort. It’s true. SEOs don’t wave a magic wand and get instant results. Instead, they perform extensive operations that will produce results months down the road.
SEO changes, and your rankings will change, too.
The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. One-and-done SEO tricks simply don’t work. It takes constant monitoring to keep your website ranking well and performing at top-notch levels.
Not all SEO services are created equal. Again, SEO isn’t about shopping around for the lowest prices. It’s about finding the finest agency you can. Look for an SEO agency that defines its scope of services, and takes the time to educate you.
SEO is important. Do it. The point of your website is to increase and/or improve your business. Unless people are finding your website, it’s not even worth having one. The smart thing is to pay what it takes to keep your site findable by the people who are looking.
Hiring a professional SEO agency is best.
You may be thinking, “Can’t I just do this SEO thing on my own?” A tiny percentage of business owners or professionals have the skill and savvy to do their own SEO. Even so, comprehensive SEO takes way more time than most business owners can afford. Even an employee who “knows a lot about SEO,” will be hard-pressed to deliver the level of services and excellence found in a SEO agency. You’ll rarely come out on top if you try to go it alone, and you’ll never get the same level of ROI that you would with a competent SEO agency.
For most businesses today, SEO is the highest ROI marketing effort. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising, online ads, etc.
No longer do businesses decide whether they need SEO services. Instead, they decide how much they’re going to spend. As long as they choose a quality SEO agency, their decision will lead to incredible amounts of revenue.
You can decide how much that’s worth to you.